Daily Archives: October 13, 2010

UnderWHERE?

It’s not every day that I watch a total stranger cook in his underwear.

Nor is it every day that a man installs four cameras in his home to broadcast himself in his skivvies, live, for twenty-five days straight.

This is where charity gets highly entertaining. Mark from Toronto is a testicular cancer survivor. He wants to raise money for the Canadian Cancer Society. So he’s got his own web page, sponsored by male undergarment manufacturer Stanfield’s Ltd. The deal is, he wears a different (we assume fresh) pair of Stanfield’s underwear every day. And for every Facebook “Like” up to 25,000, Stanfield’s donates a dollar to the Canadian Cancer Society, so long as Mark holds out for the full twenty-five days.

Never underestimate the power of a guy in gitch. Mark collected 25,000 “Likes” by day 7. That was yesterday.

You’ve got eighteen more days to hang out on Mark’s web page. In addition to the Likes and the live cams you can watch the video trailer, chat, read about testicular cancer and donate to cancer awareness. There are bonus “donation challenges.” Mark promised to fry bacon in a state of almost-undress if he raised $500 from website visitors. That happened three days ago. If Mark raises another $500, he’ll get a chest wax. Here’s the ultimate commitment: For $1000 he’ll get a tattoo. He’s more than halfway there. He hasn’t specified exactly where this spiffy new tat is going, but regardless it promises to be a lasting memento of his incredibly wacky and incredibly worthy good deed.

Check it all out here, on the official The Guy At Home In His Underwear website.