First, let me say that I am not secretly shilling for a coffee company. No one pays me to write the stuff on this blog. And I’m not expecting a case of free java in exchange for today’s post.
But I will say that I enjoy the recent string of Maxwell House coffee ads that suggest you’re not actually watching a Maxwell House coffee ad. No, you’re really taking what the company calls an “optimism break.”
During each thirty-second spot, you watch a video of an inspiring person. In one, it’s a happy little girl with springy curls in front of a mirror, doing the best personal affirmation I’ve ever witnessed. In another’s it’s an honest homeless man whose life changed for the better after he returned a lost wad of cash. Sure, we saw some of these go viral on YouTube long before they were ever associated with the joe. But add in the mood music, and you’ll get a couple of tears out of me every time.
Each commercial starts and finishes with a steaming cup of what can’t possibly be coffee, since supposedly this isn’t a coffee ad… so, any guesses on the identity of that dark-brown, hot liquid that I know smells so, so good and that I want to just snatch out of the screen? (Does it say “drink me” in a swirling steaminess of subliminal messaging?)
You can watch all six ads on the company’s Brew Some Good website. But no need to wean yourself from optimism breaks after that. On the site, ordinary people are encouraged to upload and share their own optimism, in the form of personal photos, stories and videos. Other visitors can rate these submissions according to whether they perk them up (Ha ha, get it? “Perk”? I’d ROFL, but I haven’t vaccuumed in a while).
No discrimination either. Coffee fiends and tea drinkers alike can stop by. Ah, I can see I’ll have some fun here…