Maybe it’s because I’m writing this early in the morning, but a free cup of coffee sounds awfully good right now. Yet according to a psychology professor who comments on the recent “pour it forward” phenom that’s sweeping Canada – over 10,000 Tim Hortons coffees have been given to strangers at this point – I’d be happier buying coffee for someone else than getting one bought for me. Who knew?
I’m kidding, of course. We all knew. If you’re a regular reader of this blog, you’ve already heard there are research findings to show we get a bigger kick out of giving than receiving. That may explain why one person alone has spent eight hundred smackeroos on other people’s brews in this coffee campaign.
Still, it’s a bit of a thrill to get, too. As one of my friends said on Facebook, after the Timmies story proved to have legs: “I remember once, when I was going through the drive-through, I let a driver merge in front of me… and to my surprise he paid for my coffee! That was a great way to start my morning.”