Feed This

Ever hear of Neknominate, or the Chug Challenge? It’s an online drinking game. You’re supposed to down a pint of beer and post the video on social media, then nominate a couple of buddies to do the same within 24 hours.

Sometimes this is done in combination with an outlandish stunt. People have imbibed from toilets, or mixed their drinks with insects or engine oil. In a Canadian spin, they’ve filmed themselves walking the dog or pumping gas semi-naked, outdoors, in winter, and then drinking the beer. (I wonder how many people opt for the alcoholic fortification first, and then perform the outdoor stunt?)

Neknominate has led to at least five known fatalities. That’s not cool. So a separate batch of young people have turned the viral video challenge into a different trend, called Feed the Deed. You perform an act of kindness and post it as a video. Then you nominate two or three friends to keep it going.

I heard about the Chug Challenge from a particularly sociable nephew. Enough said there. I heard about Feed the Deed from my teenage daughter, who was excited to be nominated and put considerable thought into her good deed. Eventually, she decided to make a card for Colin, the little Michigan boy I wrote about last week. His mom is collecting birthday wishes to prove to him he has friends. My daughter circulated her card at school and asked a whole bunch of other students to sign it.

Listen, if you’re ever losing faith in humanity, just read the sorts of things teenagers write when they want to lift someone’s spirits.

Other friends involved in the Feed the Deed challenge have bought coffees for bus drivers and garbage collectors, donated to charity, and given out pet treats at an animal shelter.

It’s thirsty work, but I doubt these kids are chugging beers at the end of it. Instead, they’re drinking in the gratification of helping those in need.

And not a frosted stein in sight.

And not a frosted stein in sight.

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