Love has no labels? Oh, I don’t know. I regularly employ a wide variety of labels for my loved ones, including “honey,” “sweetie-pie,” “cutie” and “are-you-on-your-iPhone-again?”
But in this adorable video from the non-profit Advertising Council in the U.S., they use a social experiment to make a strong point about love and labels. Sets of lovebirds, best friends and other bonded pairs are hidden behind a large panel. Onscreen, an X-ray animation shows their skeletons prancing around in delight, then leaning towards each other for big boney embraces.
When the pairs finally burst out from behind the screen for the big reveal, onlookers are apparently surprised that the couples aren’t who, or what, they expected. Some pairs are same-sex couples. Others have disabilities, are chronologically challenged, or are religiously disparate. Prominent slogans read: “Love has no gender,” “Love has no age,” and so on. Miranda Lambert sings. Life is glorious.
Inspired? You can visit the LoveHasNoLabels website to take a quick quiz about your own biases (or lack thereof), and pick up some handy tips for loving without labels.
For a more in-depth scrutiny of your subconscious, scoot over to Harvard University’s Project Implicit, where a series of exhaustive tests will uncover the insidious prejudices you never knew you had.
It’s all in the name of striving to become kinder, of course. Because it doesn’t matter what the question is… love is always the answer.