Chocolate, Sweetness: Now I See the Connection

Today’s the fourth annual Giving Tuesday. It’s a relatively new tradition of taking stock of your wallet after Black Friday and Cyber Monday, and thinking more about charity, less about the sale price you scored on that stainless-steel, one-touch espresso machine.

A recent British survey by Galaxy Hot Chocolate shows we’re not too shabby when it comes to giving. (You already knew this, didn’t you, readers?) The survey found that about 3 in 4 people will pay it forward whenever someone does them a good deed. In fact, they do 1.27 acts of kindness for every one good deed done to them. That’s an average, of course – I don’t think these sweet-lovin’ folk are suggesting people will pick up only a quarter of a piece of garbage, or give a quarter of the directions to a lost stranger.

The same research found that the most frequent good deed – at least in Britain, although I can personally verify that this is not uncommon in Canada – is holding the door open for someone else. (Again, we recommend you go more than a quarter of the way on this one.)

These good deeds don’t take more than a few seconds of your time. And yet, if this survey is accurate, they spawn even more acts of kindness for other people. It’s like a virus, only with fewer sniffles…

HotChocolate

I’m looking for the ripple effect, but it’s hard to see under all those mini-marshmallows… (Photo courtesy of OZphotography / FreeDigitalPhotos.net)

 

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