Ahead of the Pack

There are three ways you can tell that the men behind Saltwater Brewery are salt-of-the-earth good guys.

One: The microbrewery in Delray Beach, Florida, is named after the world’s wide, wondrous oceans. The founders are self-described as “fishermen, surfers and people who love the sea.”

Two: Part of the profits from selling the crafty products – various beers have entertaining names like Screamin’ Reels and Sea Cow – are donated to charities that benefit the oceans.

Three: The team, in collaboration with the WeBelievers ad agency, has developed the world’s first edible six-pack ring. This matters, because no matter where in the world you happen to drink your beer, your plastic six-pack ring tends to end up in the ocean. And even if the rings are designed to break down in sunlight after a few weeks so they don’t entangle aquatic animals… well, all they really do is transmute from big plastic pieces into tiny plastic pieces. Fish mistake these bits for food (totally not their fault – they have fish brains), and end up stuffing their stomachs. Not a very healthy habit. Potentially even fatal.

Saltwater Brewery is trying to help marine life, not destroy it. So its beer cans are now attached to rings made from leftover brewing grain. If these rings do find their way into the sea, they’ll break apart into biodegradable and perfectly edible chunks.

Compared to shards of plastic, this is gourmet fare.

Anyway, who says these will end up in the ocean at all? Maybe this microbrewery has unwittingly kicked off a new foodie trend. Mix in a little chipotle seasoning, and you’ve suddenly got a snack go with your beer.

Hey, why not? I’ve seen what you put in that chip bowl during game time. At least the six-pack ring is low in trans fat.

SaltwaterBrewery

It doesn’t even have to be chipotle. I’ll bet nacho cheese would be a hit. (Photo courtesy of Saltwater Brewery)

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