On January 15, a new app called Be My Eyes launched around the world. This is an app whose success depends entirely upon the goodwill of total strangers.
According to Forbes, for an app to do well, it’s got to be a great product. (Well, duh.) You also need a solid marketing plan. It shouldn’t overlook niche markets. And ideally, the app should work best when users rope in their entire social networks (which explains those endless streams of requests I get to play Candy Crush Saga). For the most part, I found this Forbes article illuminating (although ultimately not worth the seeping wound I sustained on my brain after learning there are apps called Zit Picker, Yo Mama and iFart).
The article failed to mention the bit about goodwill and strangers.
Thelle Kristensen, co-founder and CEO of Be My Eyes in Denmark, is not at all worried.
Be My Eyes is an innovative way for sighted people to loan their vision to blind people –anywhere in the world. It works like this: If you happens to be blind and want to know the expiry date on a yogurt container, or the contents of a soup can – small tasks if you can see, impossible tasks if you can’t – you can use the app to signal thousands of sighted volunteers. When someone responds, the two of you are connected by live video. Now all you have to do is show the volunteer what you want to see, and the volunteer answers your questions. Thank you and goodbye. (Both helper and user can rate each other afterwards, for everyone’s protection.)
It’s brilliant. Obviously, a lot of other people agree. Over 7,800 blind users and close to 100,000 sighted helpers have joined the Be My Eyes community, and those numbers are rising steadily. More than 20,000 acts of kindness have been performed in the twelve days since the app launched.
In other words, goodwill not a problem. “When we started Be My Eyes, our immediate response was that people were willing to help,” Thelle told me, “especially when they experienced how easy it was, and how big a difference they could make in a short period of time.” Bingo. I’m a huge fan of lazy good deeds. Making an impact without much effort? It only means you’re more likely to go out and do it, again and again. Thelle is surely onto something.
And it is making an impact. “We knew that the relief of not being a ‘burden’ to a specific person was a great value proposition to the blind users,” Thelle added. In other words, most blind people would really like to not have to knock on their neighbour’s door for the fifth time today just to ask for help. (Hear more about this from inventor and co-founder Hans Jørgen Wiberg, who himself has a vision disability, at this TED Talk presentation in Copenhagen.)
Thelle noted: “The feedback has been tremendous since the launch, and people are pitching in with ideas and developing further on the app from all around the world.”
So it’s not much of a gamble after all, is it? If you want to be part of this world community, you can download the app here. (If, like me, you’re not part of the iPhone tribe, you can sign up to wait for the Android version, here.)
Now there’s really no excuse for ignoring those calorie counts on the product labels. (Photo courtesy of Be My Eyes)