I have just three words for you: ice bucket challenge. If you don’t know what I’m talking about, then you live either under a rock, or someplace where they don’t make ice. Tahiti, perhaps. So for all those Tahitians out there who are reading this, I’ll sum up. You get nominated by a friend. You take a video of yourself pouring a container of ice-infused water over your head. Almost universally, you react with a shriek, or a shocked gasp at the very least. Then you challenge two or three friends (or frenemies) to do the same.
The main rule of the game is that anyone who doesn’t accept the ice bucket challenge within 24 hours must donate money to ALS (amyotrophic lateral sclerosis) research instead. Some people choose to do both. Patrick Stewart won my heart all over again by writing a cheque and using his bucket of ice to freshen his scotch.
Is this latest viral phenomenon a good thing? Debatable, say some, who criticize the use of guilt and threats of dire consequences. But then again, you can’t argue with 80 million dollars, which is the amount that’s poured into the ALS Association in the U.S. in the past four weeks and is 30 times what the charity received last year in the same time period. An ALS Canada spokesperson admitted she’s been blown away by the donations the ice bucket challenge has brought in for her organization. “I have never seen such funds and level of awareness coming in such short period of time,” she told a reporter.
Plus it’s endless fun to follow all the videos. I’ve seen the challenge taken on by celebrities. I’ve seen it done by my friends, my friends’ kids, my kid, my kids’ friends. One chum of mine used her bucket of ice to cool down after completing her first-ever marathon. (Kudos, Shawne!) Another took a break from fighting her own cancer to do the challenge (she carefully removed her wig first to keep it dry). A university-pal-cum-church-reverend allowed himself to be fully and icily drenched in front of his congregation, and in full ministerial robes… while memorializing his mother, who died of the disease.
I can’t say I’m completely dry-eyed as I watch these.
But then I bring myself right back up by Googling “ice bucket challenge fails.” How can you not laugh at wardrobe malfunctions, ambushes by rooftop, and oh-so-many slippery grips and top-heavy containers? Then there’s the poor Irish lassie who can’t stand the icy shower and runs away – smack into a hard metal obstacle. She seriously bumps her head and injures her face and this is obviously NOT in the least bit funny… that is, until you hear her mother shout in an Irish lilt: “Quick-quick! The ice!” Now that’s fast thinking, mammy.